10 STEPS TO MARKETING ARTWORK ( New! ) 3rd Edition, Expanded and Updated Editor: Sue Viders Spiral bound, 80 pages. Softcover per copy cost $19.95, with pre-payment, plus $12.00 shipping and handling. This book covers the 10 steps that every artist needs to understand in order to successfully market their work in today’s highly competitive marketplace. Marketing Artwork takes the artist through the steps of establishing their goals and adjusting their attitude. Then in-depth thoughts on doing market research, creating a marketable product, building an identity, promotional ideas and follow-up